About

Hi, I’m Chad, a vegan hybrid athlete. I’ve been lifting, running, playing soccer, hiking, and enjoying adventures with my wife and pup for years. Over that time, I’ve listened to hundreds of podcasts, read dozens of books, watched hundreds videos, and read countless blogs around building muscle, losing fat, improving your cardiovascular endurance, and eating vegan (specifically, a whole-food plant-based diet) to fuel your performance.

Two things surprised me throughout my journey: (1) how few concepts there are to achieve these goals and (2) how much misinformation and confusion is out there. There are so many websites, influencers (sales reps), and magazines (looking at you Men’s Health) that seem to purposely confuse you so that you never reach your goals and continue to rely on their supplements or other products in the hope of someday looking more fit.

That’s why I’ve created this website as a free service to cut through the confusion and help others that are interested in building muscle, losing fat, running farther and faster, and fueling their performance with a whole-food, plant based diet (although, most of the content works regardless of your diet!). I’ve distilled down and structured all the key insights I’ve accumulated over the years (backed by science and personal testing, rather than affiliate partnerships or sales models) and removed the ones that were misguided (like Tim Ferriss’ The 4-Hour Body which had a few good insights but mostly was just misguided information).

If you find this useful, want to contribute, or just want to go for a run sometime, please reach out!